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Exploring the Dynamics of Consumerism in Developing Nations
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Exploring the Dynamics of Consumerism in Developing Nations
Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
330 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 11, 2019 |
| Original release date | 2018 |
| ISBN13 | 9781522579069 |
| Publishers | IGI Global |
| Pages | 330 |
| Dimensions | 150 × 220 × 20 mm · 1.34 kg |
| Language | English |
| Editor | Gbadamosi, Ayantunji |
