Exploring the Dynamics of Consumerism in Developing Nations - - Books - IGI Global - 9781522586432 - January 10, 2019
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Exploring the Dynamics of Consumerism in Developing Nations

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Presents research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 10, 2019
ISBN13 9781522586432
Publishers IGI Global
Dimensions 150 × 220 × 10 mm   ·   1.06 kg
Language English  
Editor Gbadamosi, Ayantunji

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