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Myth in Modern Media Management and Marketing
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Myth in Modern Media Management and Marketing
Discusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. The book features research on topics such as social media, brand management, and advertising.
270 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 14, 2019 |
| ISBN13 | 9781522591009 |
| Publishers | IGI Global |
| Pages | 270 |
| Dimensions | 150 × 220 × 20 mm · 807 g |
| Language | English |
| Editor | Kalinowska-Zeleznik, Anna |
| Editor | Kreft, Jan |
| Editor | Kuczamer-Klopotowska, Sylwia |
