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Myth in Modern Media Management and Marketing
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Myth in Modern Media Management and Marketing
Discusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ained at everyone involved with media and new media management.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 19, 2019 |
| ISBN13 | 9781522591016 |
| Publishers | IGI Global |
| Dimensions | 150 × 220 × 10 mm · 589 g |
| Language | English |
| Editor | Kalinowska-?ele?nik, Anna |
| Editor | Kreft, Jan |
| Editor | Kuczamer-K?opotowska, Sylwia |
