Green Marketing as a Positive Driver Toward Business Sustainability - - Books - IGI Global - 9781522595588 - July 26, 2019
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Green Marketing as a Positive Driver Toward Business Sustainability

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Presents research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is designed for marketers, professionals, engineers, educators, researchers, and scholars.

325 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 26, 2019
ISBN13 9781522595588
Publishers IGI Global
Pages 325
Dimensions 150 × 220 × 20 mm   ·   879 g
Language English  
Editor Naidoo, Vannie
Editor Verma, Rahul

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