Green Marketing as a Positive Driver Toward Business Sustainability - - Books - IGI Global - 9781522595595 - June 3, 2019
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Green Marketing as a Positive Driver Toward Business Sustainability

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Presents research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 3, 2019
ISBN13 9781522595595
Publishers IGI Global
Dimensions 150 × 220 × 10 mm   ·   662 g
Language English  
Editor Naidoo, Vannie
Editor Verma, Rahul

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