Tell your friends about this item:
The Making of a Status Symbol: A Business History of Rolex Donze, Pierre-Yves (Professor of Business History)
Price
$ 98.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jun 26 - Jul 8
Our customers say:
Add to your iMusic wish list
Also available as:
The Making of a Status Symbol: A Business History of Rolex
Donze, Pierre-Yves (Professor of Business History)
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 3, 2025 |
| ISBN13 | 9781526183262 |
| Publishers | Manchester University Press |
| Pages | 272 |
| Dimensions | 149 × 222 × 22 mm · 470 g |
| Language | English |
