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The Making of a Status Symbol: A Business History of Rolex Donze, Pierre-Yves (Professor of Business History)
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The Making of a Status Symbol: A Business History of Rolex
Donze, Pierre-Yves (Professor of Business History)
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 3, 2025 |
| ISBN13 | 9781526188410 |
| Publishers | Manchester University Press |
| Pages | 272 |
| Dimensions | 139 × 216 × 23 mm · 356 g |
| Language | English |
