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Retail Marketing Management: The 5 Es of Retailing Grewal, Dhruv (Babson College, USA)
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Retail Marketing Management: The 5 Es of Retailing
Grewal, Dhruv (Babson College, USA)
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
200 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 28, 2018 |
| ISBN13 | 9781526446848 |
| Publishers | SAGE Publications Ltd |
| Pages | 200 |
| Dimensions | 250 × 176 × 16 mm · 536 g |
| Language | English |
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