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Retail Marketing Management: The 5 Es of Retailing Grewal, Dhruv (Babson College, USA)
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Retail Marketing Management: The 5 Es of Retailing
Grewal, Dhruv (Babson College, USA)
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
200 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 28, 2018 |
| ISBN13 | 9781526446855 |
| Publishers | SAGE Publications Ltd |
| Pages | 200 |
| Dimensions | 240 × 170 × 14 mm · 394 g |
| Language | English |
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