Social Media Marketing: Theories and Applications - Stephan Dahl - Books - SAGE Publications Ltd - 9781529720815 - April 29, 2021
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Social Media Marketing: Theories and Applications 3 Revised edition

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The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.


360 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 29, 2021
ISBN13 9781529720815
Publishers SAGE Publications Ltd
Pages 312
Dimensions 150 × 220 × 20 mm   ·   730 g
Language English  

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