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Social Media Marketing: Theories and Applications Stephan Dahl 3 Revised edition
Social Media Marketing: Theories and Applications
Stephan Dahl
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
360 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 27, 2021 |
| ISBN13 | 9781529720822 |
| Publishers | SAGE Publications Ltd |
| Pages | 312 |
| Dimensions | 233 × 238 × 21 mm · 576 g |
| Language | English |