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The SAGE Handbook of Social Media Marketing Annmarie Hanlon
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The SAGE Handbook of Social Media Marketing
Annmarie Hanlon
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
544 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 27, 2022 |
| ISBN13 | 9781529743784 |
| Publishers | SAGE Publications Ltd |
| Pages | 552 |
| Dimensions | 252 × 181 × 36 mm · 1.14 kg |
| Language | English |
| Editor | Hanlon, Annmarie |
| Editor | Tuten, Tracy L. |
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