The SAGE Handbook of Digital Marketing - Annmarie Hanlon - Books - SAGE Publications Ltd - 9781529743791 - June 21, 2022
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Annmarie Hanlon
The SAGE Handbook of Digital Marketing

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This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

584 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 21, 2022
ISBN13 9781529743791
Publishers SAGE Publications Ltd
Pages 592
Dimensions 254 × 180 × 38 mm   ·   1.20 kg
Language English  
Editor Hanlon, Annmarie
Editor Tuten, Tracy L.

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