Museums and Millennials: Engaging the Coveted Patron Generation - American Association for State and Local History - Jaclyn Spainhour - Books - Bloomsbury Publishing Plc - 9781538118573 - October 4, 2019
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Jaclyn Spainhour
Museums and Millennials: Engaging the Coveted Patron Generation - American Association for State and Local History

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Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum’s “A. U. R. A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

138 pages, 3 Tables, unspecified; 4 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 4, 2019
ISBN13 9781538118573
Publishers Bloomsbury Publishing Plc
Pages 138
Dimensions 156 × 239 × 16 mm   ·   390 g
Language English  

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