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Museums and Millennials: Engaging the Coveted Patron Generation - American Association for State and Local History Jaclyn Spainhour
Museums and Millennials: Engaging the Coveted Patron Generation - American Association for State and Local History
Jaclyn Spainhour
Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum’s “A. U. R. A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.
138 pages, 3 Tables, unspecified; 4 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 30, 2019 |
| ISBN13 | 9781538118580 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 138 |
| Dimensions | 229 × 153 × 6 mm · 218 g |
| Language | English |
See all of Jaclyn Spainhour ( e.g. Hardcover Book and Paperback Book )