New Strategies in Higher Education Marketing - James A Burns - Books - Taylor & Francis Inc - 9781560241980 - October 16, 1991
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James A Burns
New Strategies in Higher Education Marketing 1st edition

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This work contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, it offers new viewpoints, tools and creative ways to solve potentially devastating problems through the implementation of marketing.

196 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 16, 1991
ISBN13 9781560241980
Publishers Taylor & Francis Inc
Pages 196
Dimensions 160 × 222 × 17 mm   ·   476 g
Language English  
Editor Hayes, Thomas J

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