Product-Country Images: Impact and Role in International Marketing - Nicolas Papadopoulos - Books - Taylor & Francis Inc - 9781560242369 - May 13, 1993
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Nicolas Papadopoulos
Product-Country Images: Impact and Role in International Marketing 1st edition

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National stereotyping and consumer bias in favour of or against countries, based on their image, have been known to influence marketplace decisions. This work discusses the nature, role and influence of product-country images in international marketing strategy and consumer behaviour.

504 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 13, 1993
ISBN13 9781560242369
Publishers Taylor & Francis Inc
Pages 504
Dimensions 150 × 220 × 20 mm   ·   1.09 kg
Language English  

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