Selling Sin: The Marketing of Socially Unacceptable Products - D. Kirk Davidson - Books - Bloomsbury Publishing Plc - 9781567206128 - December 30, 2003
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D. Kirk Davidson
Selling Sin: The Marketing of Socially Unacceptable Products 2nd edition

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Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.

256 pages, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2003
ISBN13 9781567206128
Publishers Bloomsbury Publishing Plc
Pages 264
Dimensions 156 × 235 × 25 mm   ·   562 g
Language English  

Mere med samme udgiver

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