Acquiring, Processing, and Deploying: Voice of the Customer - M. Larry Shillito - Books - Taylor & Francis Inc - 9781574442908 - September 25, 2000
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M. Larry Shillito
Acquiring, Processing, and Deploying: Voice of the Customer 1st edition

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Presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. This title demonstrates how product development teams can get an early focus and stay on course during the commercialization process, and it provides a set of breakthrough tools that may be used to obtain and deploy VOC.

296 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 25, 2000
ISBN13 9781574442908
Publishers Taylor & Francis Inc
Pages 296
Dimensions 156 × 234 × 22 mm   ·   720 g
Language English  

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