Pharmaceutical Marketing: A Practical Guide - Dogramatzis, Dimitris (Dogramatzis Pharmacy, Athens, Greece) - Books - Taylor & Francis Inc - 9781574911183 - October 1, 2001
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Dogramatzis, Dimitris (Dogramatzis Pharmacy, Athens, Greece)
Pharmaceutical Marketing: A Practical Guide 1st edition

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Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

400 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2001
ISBN13 9781574911183
Publishers Taylor & Francis Inc
Pages 400
Dimensions 326 × 263 × 29 mm   ·   912 g
Language English  

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