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Marketing in Healthcare-Related Industries Robert E. Hinson
Marketing in Healthcare-Related Industries
Robert E. Hinson
This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
286 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 2, 2020 |
| ISBN13 | 9781648021060 |
| Publishers | Emerald Publishing Inc |
| Pages | 294 |
| Dimensions | 233 × 156 × 19 mm · 452 g |
| Language | English |
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