Marketing in Healthcare-Related Industries - Robert E. Hinson - Books - Emerald Publishing Inc - 9781648021077 - July 2, 2020
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Robert E. Hinson
Marketing in Healthcare-Related Industries

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This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.

286 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 2, 2020
ISBN13 9781648021077
Publishers Emerald Publishing Inc
Pages 294
Dimensions 240 × 165 × 25 mm   ·   598 g
Language English  

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