Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences - Advances in Hospitality and Tourism - - Books - Apple Academic Press Inc. - 9781771883788 - June 19, 2017
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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences - Advances in Hospitality and Tourism 1st edition

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

378 pages, 5 black & white illustrations, 10 colour illustrations, 32 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 19, 2017
ISBN13 9781771883788
Publishers Apple Academic Press Inc.
Pages 360
Dimensions 235 × 158 × 24 mm   ·   924 g
Language English  
Editor Jauhari, Vinnie

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