Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H) - Advances in Hospitality and Tourism - Frederick J. DeMicco - Books - Apple Academic Press Inc. - 9781774637272 - October 27, 2022
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Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H) - Advances in Hospitality and Tourism

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Explores medical tourism in depth from a medical and hospitality operational management perspective. With the inclusion of case studies, it discusses why patients/tourists decide to travel for care, professional facilitators, countries and medical disciplines, hotel and spa designs, careers in medical tourism, etc.


476 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 27, 2022
ISBN13 9781774637272
Publishers Apple Academic Press Inc.
Pages 476
Dimensions 150 × 220 × 20 mm   ·   1.09 kg
Language English  
Editor DeMicco, Frederick J.
Editor Poorani, Ali A.

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