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Trade Tales: Decoding Customers' Stories - Advances in Culture, Tourism and Hospitality Research Arch G. Woodside
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Trade Tales: Decoding Customers' Stories - Advances in Culture, Tourism and Hospitality Research
Arch G. Woodside
Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers.
206 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 20, 2017 |
| ISBN13 | 9781787142794 |
| Publishers | Emerald Publishing Limited |
| Pages | 206 |
| Dimensions | 238 × 160 × 18 mm · 459 g |
| Language | English |
| Editor | Woodside, Arch G. (Curtin University, Australia) |
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