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Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness Dr Simon Kelly
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Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness
Dr Simon Kelly
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 3, 2020 |
| ISBN13 | 9781789664829 |
| Publishers | Kogan Page Ltd |
| Pages | 264 |
| Dimensions | 232 × 156 × 18 mm · 408 g |
| Language | English |
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