Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage - - Books - IGI Global - 9781799800354 - September 20, 2019
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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

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Examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. Coverage includes digital advertising, consumer behaviour, and e-commerce.

370 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 20, 2019
Original release date 2020
ISBN13 9781799800354
Publishers IGI Global
Pages 370
Dimensions 150 × 220 × 20 mm   ·   1.25 kg
Language English  
Editor Meral, Yurdagul

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