Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage - - Books - IGI Global - 9781799800361 - July 15, 2019
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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

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Examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The book covers topics such as digital advertising, consumer behaviour, and e-commerce.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2019
ISBN13 9781799800361
Publishers IGI Global
Dimensions 150 × 220 × 10 mm   ·   957 g
Language English  
Editor Meral, Yurdagul

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