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Improving Marketing Strategies for Private Label Products
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Improving Marketing Strategies for Private Label Products
Examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. This book supports the development of marketing strategies that can help make a private label products more successful, highlighting topics including e-commerce, national branding, and consumer behaviour.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 20, 2019 |
| ISBN13 | 9781799802570 |
| Publishers | IGI Global |
| Pages | 300 |
| Dimensions | 150 × 220 × 20 mm · 929 g |
| Language | English |
| Editor | Arslan, Yusuf |
