Improving Marketing Strategies for Private Label Products - - Books - IGI Global - 9781799802587 - July 23, 2019
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Improving Marketing Strategies for Private Label Products

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Presents innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. The book supports the development of marketing strategies that can help make a private label product more successful.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 23, 2019
ISBN13 9781799802587
Publishers IGI Global
Dimensions 150 × 220 × 10 mm   ·   712 g
Language English  
Editor Arslan, Yusuf

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