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Impacts of Online Advertising on Business Performance
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Impacts of Online Advertising on Business Performance
Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlights topics including data analytics, digital advertising, and consumer behaviour.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 22, 2019 |
| ISBN13 | 9781799816188 |
| Publishers | Business Science Reference |
| Pages | 300 |
| Dimensions | 150 × 220 × 20 mm · 707 g |
| Language | English |
| Editor | Semeradova, Tereza |
| Editor | Weinlich, Petr |
