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Impacts of Online Advertising on Business Performance
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Impacts of Online Advertising on Business Performance
Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlighting a range of topics, including data analytics, digital advertising, and consumer behaviour.
Illustrations, unspecified
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 23, 2019 |
| ISBN13 | 9781799816195 |
| Publishers | IGI Global |
| Dimensions | 150 × 220 × 10 mm · 494 g |
| Language | English |
| Editor | Semeradova, Tereza |
| Editor | Weinlich, Petr |
