Utilizing Gamification in Servicescapes for Improved Consumer Engagement - - Books - IGI Global - 9781799819707 - January 3, 2020
In case cover and title do not match, the title is correct

Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Price
$ 281.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 1 - 11

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. The book highlights a wide range of topics, including online gaming, user engagement, and target marketing.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 3, 2020
ISBN13 9781799819707
Publishers IGI Global
Pages 300
Dimensions 150 × 220 × 20 mm   ·   830 g
Language English  
Editor Helmefalk, Miralem
Editor Marcusson, Leif

Mere med samme udgiver