Utilizing Gamification in Servicescapes for Improved Consumer Engagement - - Books - IGI Global - 9781799819714 - February 3, 2020
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Utilizing Gamification in Servicescapes for Improved Consumer Engagement

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Presents research on employing various gamification mechanics to alter and enhance certain behaviours in marketing contexts. The book features coverage of a wide range of topics, such as online gaming, user engagement, and target marketing.

356 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 3, 2020
ISBN13 9781799819714
Publishers IGI Global
Pages 356
Dimensions 150 × 220 × 10 mm   ·   616 g
Language English  
Editor Helmefalk, Miralem
Editor Marcusson, Leif

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