Contemporary Management Approaches to the Global Hospitality and Tourism Industry - - Books - IGI Global - 9781799822042 - March 27, 2020
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Contemporary Management Approaches to the Global Hospitality and Tourism Industry

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Provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices.

315 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 27, 2020
ISBN13 9781799822042
Publishers IGI Global
Pages 315
Dimensions 150 × 220 × 20 mm   ·   771 g
Language English  
Editor Adesanmi, Adenike A.
Editor Alharahsheh, Husam H.
Editor Pius, Abraham

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