Contemporary Management Approaches to the Global Hospitality and Tourism Industry - - Books - IGI Global - 9781799822059 - March 6, 2020
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Contemporary Management Approaches to the Global Hospitality and Tourism Industry

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Provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices.

320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 6, 2020
ISBN13 9781799822059
Publishers IGI Global
Pages 320
Dimensions 150 × 220 × 10 mm   ·   557 g
Language English  
Editor Adesanmi, Adenike A.
Editor Alharahsheh, Husam H.
Editor Pius, Abraham

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