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Trends and Issues in International Planning for Businesses
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Trends and Issues in International Planning for Businesses
Focuses on key external and internal factors that enable or disable the creation and enhancement of success opportunities for firms that wish to expand internationally. Featuring research on topics such as cultural norms, international trade, and global marketing, this book is designed professionals, academics, researchers, and students.
270 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 28, 2020 |
| ISBN13 | 9781799825470 |
| Publishers | IGI Global |
| Pages | 270 |
| Dimensions | 150 × 220 × 20 mm · 653 g |
| Language | English |
| Editor | Adekunle, Babayemi |
| Editor | Alharahsheh, Husam Helmi |
| Editor | Pius, Abraham |
