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Trends and Issues in International Planning for Businesses
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Trends and Issues in International Planning for Businesses
Focuses on key external and internal factors that enable or disable the creation and enhancement of success opportunities for firms that wish to expand internationally. The book features research on a range of topics, including cultural norms, international trade, and global marketing.
270 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 16, 2020 |
| ISBN13 | 9781799825487 |
| Publishers | IGI Global |
| Pages | 270 |
| Dimensions | 150 × 220 × 10 mm · 444 g |
| Language | English |
| Editor | Adekunle, Babayemi |
| Editor | Alharahsheh, Husam Helmi |
| Editor | Pius, Abraham |
