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Managerial Challenges and Social Impacts of Virtual and Augmented Reality
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Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. The book covers a range of topics, including consumer analysis, privacy ethics, and relationship marketing.
280 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 3, 2020 |
| ISBN13 | 9781799828747 |
| Publishers | IGI Global |
| Pages | 280 |
| Dimensions | 150 × 220 × 20 mm · 811 g |
| Language | English |
| Editor | Loureiro, Sandra Maria Correia |
