Managerial Challenges and Social Impacts of Virtual and Augmented Reality - - Books - IGI Global - 9781799828754 - January 13, 2020
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Managerial Challenges and Social Impacts of Virtual and Augmented Reality

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Presents research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. The book covers a broad range of topics, including consumer analysis, privacy ethics, and relationship marketing.

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Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 13, 2020
ISBN13 9781799828754
Publishers IGI Global
Pages 344
Dimensions 253 × 176 × 22 mm   ·   598 g
Language English  
Editor Loureiro, Sandra Maria Correia

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