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Digital Marketing Strategies and Models for Competitive Business
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Digital Marketing Strategies and Models for Competitive Business
Presents innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. The book features coverage of a wide range topics, including consumer analysis, search engine marketing, and marketing communications.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 27, 2020 |
| ISBN13 | 9781799829638 |
| Publishers | IGI Global |
| Pages | 300 |
| Dimensions | 150 × 220 × 20 mm · 680 g |
| Language | English |
| Editor | Guarda, Teresa |
| Editor | Pinto, Filipe Mota |
