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Digital Marketing Strategies and Models for Competitive Business
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Digital Marketing Strategies and Models for Competitive Business
Presents research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. The book features coverage of a wide range of topics, including consumer analysis, search engine marketing, and marketing communications.
268 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 17, 2020 |
| ISBN13 | 9781799829645 |
| Publishers | IGI Global |
| Pages | 268 |
| Dimensions | 150 × 220 × 10 mm · 471 g |
| Language | English |
| Editor | Guarda, Teresa |
| Editor | Pinto, Filipe Mota |
