Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing - - Books - IGI Global - 9781799872313 - June 18, 2021
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

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Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behaviour, social media marketing, online advertising, and how they interact with big data.

305 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 18, 2021
ISBN13 9781799872313
Publishers IGI Global
Pages 305
Dimensions 150 × 220 × 20 mm   ·   807 g
Language English  
Editor Singh, Amandeep

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