Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing -  - Books - IGI Global - 9781799872320 - June 3, 2021
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

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Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behaviour, social media marketing, online advertising, and how they interact with big data.


340 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 3, 2021
ISBN13 9781799872320
Publishers IGI Global
Pages 340
Dimensions 150 × 220 × 10 mm   ·   589 g
Language English  
Editor Singh, Amandeep

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