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Adoption and Implementation of AI in Customer Relationship Management
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Adoption and Implementation of AI in Customer Relationship Management
Focuses on the transformations that AI-powered CRM can bring to organisations in order to build better services that create more productive relationships. The book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions.
325 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 15, 2021 |
| ISBN13 | 9781799879596 |
| Publishers | IGI Global |
| Pages | 325 |
| Dimensions | 150 × 220 × 20 mm · 730 g |
| Language | English |
| Editor | Singh, Surabhi |
