Adoption and Implementation of AI in Customer Relationship Management -  - Books - IGI Global - 9781799879602 - September 22, 2021
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Adoption and Implementation of AI in Customer Relationship Management

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Focuses on the transformations that AI-powered CRM can bring to organisations in order to build better services that create more productive relationships. The book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions.


325 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 22, 2021
ISBN13 9781799879602
Publishers IGI Global
Pages 325
Dimensions 150 × 220 × 10 mm   ·   517 g
Language English  
Editor Singh, Surabhi

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