A Comparative Handbook of Redesigned Sales and Marketing Management in the Digital Era - N.Cigdem Uluc - Books - Emerald Publishing Limited - 9781837423736 - November 30, 2026
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N.Cigdem Uluc
A Comparative Handbook of Redesigned Sales and Marketing Management in the Digital Era

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$ 109.49
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Expected delivery Dec 8 - 11, 2026

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In an age defined by rapid technological transformation, traditional sales and marketing paradigms are being reshaped by the competitive pressures of the digital landscape. A Comparative Handbook of Redesigned Sales and Marketing Management in the Digital Era offers a rigorous comparative analysis of these evolving practices, grounded in evidence-based insights and advanced modelling. With a focus on emerging pillars of the buying and selling process, the book maps the tactics and strategies necessary for success in a digitally driven world.

From the integration of current innovations to the anticipation of future technological advancements, the book presents a forward-looking roadmap for navigating the complex, interconnected realities of modern sales management. Designed to serve business professionals, academics, students, and broader stakeholders, the author examines the outcomes, conflicts, and opportunities inherent in this shift, offering a nuanced discussion of its implications for organisations and their ecosystems.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released November 30, 2026
ISBN13 9781837423736
Publishers Emerald Publishing Limited
Pages 300
Dimensions 150 × 220 × 20 mm   ·   632 g   (Weight (estimated))

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