Business Strategy And National Culture: Us And Asia Pacific Microcomputer Multin - Denise Tsang - Books - Edward Elgar Publishing Ltd - 9781840644807 - July 29, 2002
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Denise Tsang
Business Strategy And National Culture: Us And Asia Pacific Microcomputer Multin

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This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.

272 pages

Media Books     Book
Released July 29, 2002
ISBN13 9781840644807
Publishers Edward Elgar Publishing Ltd
Pages 272
Dimensions 156 × 234 × 26 mm   ·   542 g

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