Sensory Marketing: Research on the Sensuality of Products - Aradhna Krishna - Books - Taylor & Francis Ltd - 9781841698892 - December 16, 2009
In case cover and title do not match, the title is correct

Aradhna Krishna
Sensory Marketing: Research on the Sensuality of Products 1st edition

Price
$ 82.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 29 - Jun 10

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers? senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product?s or service?s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.

428 pages, 10 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 16, 2009
ISBN13 9781841698892
Publishers Taylor & Francis Ltd
Pages 426
Dimensions 154 × 228 × 21 mm   ·   658 g
Language English  
Editor Krishna, Aradhna (University of Michigan, Ann Arbor, USA)

More by Aradhna Krishna

Show all

Mere med samme udgiver

See all of Aradhna Krishna ( e.g. Paperback Book and Hardcover Book )